. >> give a warm muscatine welcome to our next president, senator barack obama. [applause] [applause] >> and then you have the situation in this footage that people were starting to notice senior advisers all the way down. i remember talking to john dell staccato. he is the d so he was a consultant and he was saying what inspired him about this footage was needless stuff we have been shooting but senator obama had reported a birthday message to a staffer just because they weren't able to be on the trail and he wanted to make sure that she would have a happy birthday. i don't know if she did i don't know but after seeing it, this was so cool and authentic a wonderfully get to videos like this incorporating the backstage element into more visual media so the hybrid of this plus the standard commercial ended up being like the austin caucus spot i believe is what it was written as. and we did tons of these because we like liked this so much. >> are we ready now? >> the next president of the united states, barack obama. >> we have got a chance to make history in janua